Following up on our trip to T-Nagar and Saravanna stores yesterday (check this: http://aadianuandi.blogspot.com/2007/11/deepavali-shopping-in-chennai.html and this http://aadianuandi.blogspot.com/2007/11/sarvana-stores.html), I found out that Sarvanna stores is the place where you can get the cheapest stuff in Chennai. Apparently everything from gold, sarees to white goods and toys are cheaper here than you can get anywhere else in the city. That would explain the huge crowds on the eve of Deepavali.
Apparently it is reasonably crowded all year round. The sheer volume of business the store does, enables them to get a better deal from manufacturers. They then pass this on to the customer. Not a bad business model and one that is working spectacularly for them.
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